Merchant Innovation

Apple Looks To Put A New Touch On Apple TV

As Apple’s annual fall event approaches, so do the rumors surrounding what new products or updates the company’s upcoming release season will unveil.

As Apple’s annual fall event approaches, so do the rumors surrounding what new products or updates the company’s upcoming release season will unveil.

But all eyes seem to be on a long-awaited update to the Apple TV, which consumers have not seen any material updates to since 2012. Apple’s latest version of its set-top box is believed to be ready for launch in the coming months, sporting a host of new features, Buzzfeed News reported late last week.

Sources familiar with Apple’s plans told BuzzFeed News the company will announce the next Apple TV in September. The next-generation device is expected to have an updated and slimmer structure, but what’s inside is where the major changes will take place.

According to the sources, the upcoming Apple TV will feature Apple’s A8 system on chip, increased storage, an enhanced operating system, which will support Siri voice control, and a new remote. This new remote may even come equipped with a refreshed touchpad input.

Apple’s subscription Internet-TV is also rumored to be in the works, but the company has remained mum on an exact release date. Instead, the Buzzfeed sources believe the service will arrive “late this year — maybe, but more likely next year.”

While a subscription TV service may be far off, all signs point to a Touch ID Apple TV remote being available alongside the new Apple TV. According to Macworld, Apple was granted a patent for the biometric technology built-in to the remote of the Apple TV.

A Touch ID remote may set the stage for not only providing personalized program information but also easier access and management for HomeKit programs and devices.

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