Kohl’s is the latest retailer to hop aboard the Apple Pay bandwagon, joining a constantly evolving list of big names. But its fall rollout will also include a unique aspect, as Kohl’s plans to integrate its Kohl’s Charge private credit card and its Yes2You Rewards loyalty program within Apple Pay.
In an attempt to create a seamless omnichannel shopping experience, the department store will make Apple Pay available to its 25 million Kohl’s Charge card members and 30 million Yes2You loyalty members.
“Kohl’s is committed to offering an easy and inspiring shopping experience and we will soon bring Apple Pay to customers in all of our 1,164 Kohl’s stores nationwide, in time for the busy holiday shopping season,” said Kevin Mansell, Kohl’s chairman, CEO and president. “Supporting Apple Pay in Kohl’s stores lets us offer customers a convenient mobile payment option that allows them to use their Kohl’s Charge or other credit card while also earning points through Kohl’s Yes2You Rewards loyalty program.”
Apple Pay has been gaining steady traction amongst retailers who are scrambling to be a part of the mPOS ecosystem. Last month, clothing store Express said that it will accept Apple Pay via mobile as well as on the Apple Watch. The 70 merchants Apple Pay currently has in its bag include: Bloomingdale’s, Macy’s, American Eagle, Sephora, Toys “R” Us, Aeropostale, Foot Locker, Office Max and many more.
While Apple Pay’s empire seems to keep growing, some retailers have also expressed doubts. A recent Reuters survey — which polled the Top 100 U.S. retailers from the National Retail Federation’s list — found that “fewer than a quarter of the retailers said they currently accept Apple Pay, and nearly two-thirds of the chains said categorically they would not be accepting it this year.” The retailers’ decisions were allegedly influenced by low customer demand, among other factors.
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