Spring, the mobile app that brings an Instagram-like experience to shopping, announced yesterday (June 9) it will offer users free shipping on every order.
The fashion shopping platform offers a photo-friendly feed, allowing customers to easily follow their favorite retailers and make purchases within the app.
“Since each item on Spring is purchased directly from the designer, shipping policies traditionally differed from brand to brand,” TechCrunch reported. Now, as indicated by Spring’s prominently displayed slogan of “free shipping. on everything,” the complimentary feature will be applied across the board on the app’s 700+ brands.
The company will subsidize some of the costs to brands in offering free shipping, which is part of a broader effort to deliver an improved customer service experience, Spring CEO Alan Tisch told TechCrunch.
This year has brought many big updates for the mobile app, which now boasts thousands of unique products from brands including Helmut Lang, Marchesa, Alice and Olivia, Citizens of Humanity and Rebecca Minkoff.
In April the startup brought its native app to Android phones and secured $25 million in Series B funding. The funding round was led by founder David Tisch’s BoxGroup, with participation from Yuri Millner, Groupe Arnault/LVMH, Ashton Kutcher’s Sound Ventures, Google Ventures and Thrive Capital. The investment brought the company’s total amount raised to $32.5 million, with a valuation of around $90 million.
Weeks later rumors swirled about a possible investment from photo-sharing service Snapchat, which neither company commented on at the time.
Spring’s free shipping announcement comes at a time when many major online retailers are enticing customers with newly reduced or non-existent shipping fees.
Earlier this month, Amazon rolled out free shipping for small items less than 8 ounces and without a minimum order, helping the company to stay competitive with other eCommerce platforms axing traditional shipping models.
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