Merchant Innovation

ShopRunner Gives eCommerce Boost To Fashion Brands

The members-only service for online shopping announced Friday (July 17) the expansion of its contemporary fashion offerings through a number of strategic partnerships with retailers like Alexis Bittar, alice + olivia, bebe, Joie, Kooba and Lucky Brand.

The brands will not only gain access to ShopRunner’s 2.5 million active members, who the company said make purchases more often and buy more products than other customers, but will also be able to offer ShopRunner’s suite of shopping benefits. These include free two-day shipping, exclusive member offers, free returns and two-click checkout.

“We are expanding our offering in contemporary fashion as part of our commitment to deliver what our members want, and not just what they need,” Scott Thompson, CEO of ShopRunner, said in a company release.

“We recognize that retailers need to continuously step up their game to compete for the consumer’s interest, spend and loyalty and are pleased to partner with such coveted fashion brands to help them provide the premium shopping experience that today’s consumers have come to expect,” Thompson added.

The companies within ShopRunner’s growing fashion portfolio include Neiman Marcus, Narciso Rodriguez, Rebecca Taylor, Stuart Weitzman, Spanx, Hudson Jeans, Cole Haan, Calvin Klein and Bergdorf Goodman, among others.

Just last year the Alibaba-backed eCommerce startup reportedly doubled its user base and confirmed plans to do the same this year.

According to Thompson, ShopRunner’s members are increasingly patronizing a larger cross-section of retailers than the one or two that initially bring them to the site — at a rate of 60 percent in 2014, compared to a little less than 20 percent in the previous year.

Desiring to position itself as a counterpoint to Amazon, ShopRunner is both similar to the online retail giant — offering a yearly subscription that provides two-day shipping per order at no additional cost, as well as an express checkout feature — and different. To the latter point, Thompson told Reuters earlier this year that whereas Amazon tends to focus almost entirely on offering the lowest prices, ShopRunner seeks to cultivate consumer relationships with particular brands.

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The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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