Heads Up, Millennials: Chick-Fil-A Wants To Buy You Breakfast

If you love Chick-Fil-A, you’re going to love them even more now. The Atlanta-based fast-food chain is giving away a free breakfast item to all of its app users as a way to thank them for making the mobile app one of the top free downloaded apps in the Apple App Store since the launch in June.

The company paired the initiative with easing families back into the school-year routine.

"We know our customers are busy, and life gets even busier for families when kids head back to school," said Michael Lage, senior manager of digital experience for Chick-fil-A, in a press release.

Lage and the release cited a recent Russell Research survey reporting that more than three quarters of millennial parents “being on the run,” with 60 percent wishing they had 15 more minutes to spend with their family. So, why not spend those 15 minutes over a free piping-hot fried chicken biscuit?

Through September 10th, customers who have downloaded the app and have a Chick-fil-A One account are eligible to receive one free breakfast item — Chicken Biscuit, Chick-n-Minis, or new Egg White Grill breakfast sandwich — and have through the end of the month to redeem the offer.

The app launched on June 1, was downloaded more than two million times in the first three days. A month later, the number of downloads was past five million. The first version of the app appeared back in 2012, with an option to order via mobile phone as an option in 2013.

This month, Chick-fil-A will also begin mobile pay options using Apple Pay, Android Pay or Samsung Pay, which can all be used to add funds to a Chick-fil-A One Card. These options are separate of the Chick-fil-A One app.



New forms of alternative credit and point-of-sale (POS) lending options like ‘buy now, pay later’ (BNPL) leverage the growing influence of payments choice on customer loyalty. Nearly 60 percent of consumers say such digital options now influence where and how they shop—especially touchless payments and robust, well-crafted ecommerce checkouts—so, merchants have a clear mandate: understand what has changed and adjust accordingly. Join PYMNTS CEO Karen Webster together with PayPal’s Greg Lisiewski, BigCommerce’s Mark Rosales, and Adore Me’s Camille Kress as they spotlight key findings from the new PYMNTS-PayPal study, “How We Shop” and map out faster, better pathways to a stronger recovery.

Click to comment