Kohl's Names Greg Revelle Of Best Buy As CMO

Earnings Fizzle Puts Kohl’s In The Spotlight

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer.

In a press release Kohl’s said Revelle will be responsible for the department store chain’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position. Kohl’s said Revelle will report directly to Michelle Gass, chief merchandising and customer officer.

“Greg will be a strong addition to our senior leadership team,” said Gass in the press release. “He is uniquely experienced in reaching customers in more relevant and personal ways. We are excited to have him lead our efforts in driving omnichannel traffic, building strong customer engagement and leveraging data-driven insights to create powerful customer interactions. Greg and the marketing team will elevate and accelerate our loyalty and personalization efforts to help reach our goal of becoming the most engaging retailer in America.”

Prior to joining Kohl’s, Revelle was the chief marketing officer at Best Buy, where he was responsible for marketing, customer strategy, brand positioning and execution across all channels and customer touch points. Revelle was responsible for redefining Best Buy’s brand positioning and customer strategy, championed a shift to digital and personalized customer communications, developed analytics capabilities and drove significant growth in the company’s loyalty program, Kohl’s said in the release. Prior to Best Buy, Revelle served as chief marketing officer at AutoNation. “I am excited to join Kohl’s and be part of such a strong brand with a great culture,” said Revelle in the same press release. “In serving millions of families across the country, Kohl’s has deep connections with its customers and is well-positioned to be a leader in loyalty and personalized marketing. I’m energized by all of the opportunity ahead.”



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