Paddle Rolls Out Payment Features For SaaS Firms

Revenue delivery platform Paddle has rolled out a new collection of functionalities to assist companies with growing their payment acceptance and capturing higher sales. The firm says that the offering, which is known as Paddle Pilot, lets subscription-based software companies optimize the success of their payments globally, while steering clear of payment failures that can often lead to lost sales and lackluster client experiences, according to an announcement.

“At Paddle, we see [firsthand] that the things that limit the growth of [Software-as-a-Service] SaaS companies often have very little to do with the quality of the product. It’s the operational challenges, including poor payment acceptance, that inhibit growth. With Paddle Pilot, we enable software companies to achieve better payment acceptance and capture more revenue,” Paddle CEO and Co-founder Christian Owens said in the announcement.

Paddle Pilot, which was unveiled at the Paddle Forward online customer event, smartly routes all payments between different acquiring banks globally to obtain the best possible payment acceptance. The company says that its international, multi-acquirer system, which was created as part of its current managed payments functionality, signifies that Paddle Pilot can choose from and cascade between “more routes than any individual payment provider,” according to the announcement.

In addition, Paddle revealed its new Sandbox testing environment, which allows software firms to test their Paddle configuration to gauge the effect that potential modifications will have on the client experience. Paddle merchants can experiment with new billing models, upgrade flows or checkout designs in a virtual setup prior to making modifications to their site.

Moreover, Paddle revealed revisions to its flexible embedded checkout called Branded Inline Checkout, which includes seven new system fonts for greater control over merchants’ branding.

Recurring revenue has been an attractive business model for a number of developers. But as Owens explained in a past conversation with PYMNTS, B2B SaaS companies must be diligent about their approach to the market – especially as that market becomes more and more crowded and competitive.