According to a report in USA Today, Starbucks is rolling out the delivery expansion in San Francisco on Tuesday (January 22) and will extend it into Boston, Chicago, Los Angeles, New York, and Washington D.C. during the next few weeks. In the fall of last year, it launched tests in Miami and said the service saw “strong demand” with repeat business daily. When it announced the partnership in September it said the service would enable people in South Florida to order from 100 stores. The report noted that Starbucks is also gearing up to test the service in London, noted the report.
“We know we have untapped customer demand for Starbucks Delivers in the U.S., and starting today, we’re expanding our best-in-class experience to our customers both in and out of our stores,” Roz Brewer, the group president, and chief operating officer for Starbucks, said in a statement to USA Today. “We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”
The goal with Starbucks Delivery is to have around a quarter of the stores in the U.S. offering the service by the end of the second quarter. With the service, not all drinks are available because they don’t travel well. In December, during an analyst meeting, Roz Brewer, chief operating officer said Starbucks has seen customers place larger orders via the delivery service. “We’re seeing an expanded ticket. And that average ticket is what we need to see happen as we approach delivery,” he said at the time. “So we’re encouraged right now, but we are monitoring that very carefully.