eCommerce

Indian Consumers Want Discounts When Shopping Online

Online discounts have become a way of life for countless internet shoppers, and that’s particularly true of Indians who live in urban settings, according to a recent poll by news app Inshorts and research firm Ipsos.

The two teamed up to poll urban Indian consumers to get a sense of their behaviors and attitudes when it comes to shopping. According to a report highlighting the poll, 54 percent of urban Indians won’t shop online if there are no discounts. What’s more, they will forgo internet shopping if they can get the same price at a retail location close by.

According to the report, the poll by Inshorts and Ipsos flies in the face of a recent Google report that said discounts are no longer a factor for Indian consumers online. The Google report said value-added services and convenience trumps discounts when it comes to online shopping.

The poll also found that, when it comes to social media, it wasn’t Twitter and Snapchat who were the winners; it was Instagram, with 54 percent of poll respondents choosing the photo sharing service as their most-used social network. Meanwhile, Twitter got 39 percent of votes, while Snapchat got 7 percent. As for watching videos online, YouTube was still the overwhelming favorite with 80 percent of the votes. Facebook got 11 percent of the vote, and WhatsApp got 9 percent of the vote. Among those 35 and older, WhatsApp was a little more popular than Facebook. As for online dating, only 7 percent of respondents said they met someone online, while 26 percent said they never used an online dating service.

Earlier in spring, Indian multinational conglomerate Tata Group announced it was jumping on the eCommerce bandwagon with the launch of Tata CLiQ, an apparel and electronics shopping website. The website, which Tata said took over a year-and-a-half to build and cost several hundred million dollars, will sell in-house products and goods from its partner companies, according to a report.

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