Office technology provider Konica Minolta Business Solutions U.S.A. has partnered with digital commerce firm Elastic Path to launch a B2B digital commerce platform.
With this collaboration, Konica Minolta has implemented Elastic Path’s EP Product Experience Manager (PXM) to improve its customer experience, and its EP Payments to enable seamless checkout, the companies said Tuesday (Nov. 15) in a press release.
Elastic Path also used its “Composable Commerce” approach by bringing multiple best-of-breed vendors together in one complete solution, the release stated.
“Elastic Path is an outstanding partner, providing expert guidance for successfully implementing and optimizing a multi-vendor approach to our eCommerce offering,” Velinda Cox, senior vice president of eCommerce at Konica Minolta, said in the release. “Applying their Composable Commerce technique to our digital ecosystem will provide us with a high level of flexibility to continue to innovate and meet the evolving needs of our customers.”
Purchasing technology like Konica Minolta’s has typically required one-on-one communication between buyer and seller because of the complexities involved in configuring a solution. That, in turn, created a barrier for buyers, according to the release.
Konica Minolta’s new digital channel is designed to enable buyers to evaluate what they need and consider bundles and add-on services. This creates a frictionless buying experience, per the release.
On the web, brands and enterprises have only a few minutes, seconds really, to fully engage the end user, Elastic Path CEO Jamus Driscoll told PYMNTS’ Karen Webster in an interview posted in June.
Within that short window, they have to offer the right product, within context, at an appealing price, Driscoll said.
EP PXM helps brands and enterprises achieve this goal by centralizing commerce product merchandising and catalog creation into one place. Merchandisers determine how and when they engage users online with their wares in a bid to optimize price discovery and conversions across all manner of touchpoints, Driscoll said at the time.
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