Furniture retailer Mathis Home has unveiled an online furniture marketplace.
Mathis Marketplace, powered by Software-as-a-Service platform Mirakl, offers customers the choice of products from third-party sellers as well as Mathis’ collection, the company said in a news release.
“The Mathis Marketplace offers us the chance to seamlessly collaborate with third-party sellers, and identify those who offer the best products for our loyal customer base,” said Rit Mathis, the company’s chief marketing officer. “Over time, we expect to offer selections in store from the most successful third-party vendors as well, ensuring that all Mathis Home shoppers have access to the most sought-after home goods.”
The news comes one month after Mirakl formed a partnership with Cluster, a data provider for marketplaces and online retailers that has compiled a catalog of more than a billion products.
Cluster’s tools and features will now be available to marketplaces that use Mirakl’s Connect platform. By adding Cluster’s data, the Mirakl platform will further empower online marketplaces to set prices and personalize their users’ experiences.
As Eric Heurtaux, Mirakl’s chief financial officer, told PYMNTS in an interview earlier this year, “Tomorrow, I think, what the consumer on the marketplace will want is, ‘Show me what matters to me. Show me what I am more likely to be interested in.’”
PYMNTS reported recently that the marketplace trend has been gaining converts across industries.
Recent examples include Walmart welcoming sellers from India to use its Walmart Marketplace to sell to customers in both the U.S. and Canada. In addition, Amazon has launched a cash advance solution for merchants selling on its site, and Web3 gaming platform AQUA has rolled out a marketplace for trading in-game assets.
October also saw reports that fast fashion retailer Shein was considering a switch to a marketplace model as well.
“The marketplace platform makes available a range of additional merchandise and shipping options, and we expect it to result in increased customer engagement and satisfaction,” the company reportedly wrote in a memo to investors.
There’s a similar trend happening in B2B marketplaces. For example, online construction materials marketplace MaterialsXchange merged with commodities FinTech Mickey in September in a project designed to digitize the lumber industry.
PYMNTS research has shown that of the 38% of consumers who identify as “deal-chasers,” 44% made their most recent transactions using an online marketplace.
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