Mobile commerce looks to be sailing against the wind, so to speak, as new research finds the drop-offs in other digital shopping methods have not been seen in the mobile commerce niche, which continues to grow and add digital share.
The PYMNTS study, “Digital Economy Payments: November 2022 U.S. Edition — The Rise of Mobile eCommerce,” which surveyed over 2,700 United States consumers, found that mobile’s continued growth is being powered by consumers’ desire for convenience and connectedness.
In the third quarter of 2022, mobile devices were used by 15% of consumers for non-grocery shopping and 9.8% of consumers for grocery shopping, with mobile commerce seeing sustained engagement across grocery and non-grocery retail goods categories. In grocery specifically, the mobile shift was quite clear, accounting for close to 10% of all purchases, up from 6.7% in December 2021.
For non-grocery items, in-store purchases continued to reign, rising to 70% of transactions in Q3 2022 from 67% in Q4 2021, as laptop and desktop use fell. However, mobile purchases rose to 15% from 13% in that timeframe.
While non-grocery mobile use saw a marginal decrease between Q2 and Q3 (14.7% versus 14.6%) the trendlines show that shoppers are favoring mobile personalization and convenience more.
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