Merchant Innovation

Twitter Tests Subscription Service To Promote Tweets

Aiming to boost revenue after showing no user growth in its recently reported quarterly earnings, social media mogul Twitter has launched a beta version of a new subscription service that enables automatic promotions of tweets.

On its website, the microblogging company noted with the new program, users will get 30 days of free automated promotions of their tweets. After that, the Twitter subscription service for promoted Tweets requires a $99 per month auto-charge which can be canceled at any time.

“We’ve developed a way for you to grow your following — and have your tweets reach more people — without creating ads or managing campaigns,” Twitter wrote on its website. This service will be especially productive for Twitter influencers and companies looking to reach potential customers through the platform.

This service may prove especially helpful for Twitter influencers and companies looking to reach potential customers through the social media platform.

In order to get in on the subscription service beta test, users must fill out and submit forms to secure their places. Users tweet as they normally would, and some of the tweets will be automatically promoted. As part of the program, users also receive biweekly reports detailing their follower and engagement growth. After thirty days, the free trial ends and users will then be charged $99 per month for promoted Tweets.

“Instead of creating and optimizing separate Twitter Ads campaigns yourself, this program will do the heavy lifting,” Twitter said. “You just need to continue using Twitter as you normally do — tweeting updates, links and media that you want a larger audience to see. Then, the promotion of your tweets will be automated.”

The program is open to invited Twitter users during the beta test, the company said.

The new Twitter subscription program comes amid a steep decline in Twitter’s stock price last week after the social media company failed to show any user growth in the second quarter, which ended in June. It reported monthly active users of 328 million, showing zero growth from the first quarter and lower than the 329 million sought by Wall Street. Advertising revenue for the second quarter declined 8 percent to $489 million, compared with $535 million in the second quarter of 2016.

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