Demandware has partnered with Moovweb to integrate its pre-built mobile checkout integration so its customers can offer more frictionless checkout options and understand where there may be gaps in their systems.
The goal of this partnership is to enable Demandware merchants to increase mobile conversion rates, increase revenues per visit and improve overall consumer mobile engagement. This is done through MoovCheckout's Business Manager and Catalyst features, which help businesses better understand why their customers aren't converting.
“As mobile traffic continues to skyrocket, so do abandoned purchases, incomplete account registrations and lost revenue,” said Haresh Kumar, vice president of marketing at Moovweb. “Our MoovCheckout integration with Demandware enables existing customers to easily and quickly create seamless checkout experiences. Mobile and eCommerce leaders can gain key insights on why potential shoppers abandon carts and improve their checkout completion rates.”
MoovCheckout is also focused on helping Demandware's customers optimize the mobile checkout experience in order to boost conversion rates and reduce cart abandonment rates. The Catalyst feature is designed to help this by using data to bring about the best checkout experiences.
The MoovCheckout LINK Cartridge facilitates the integration of MoovCheckout into a Demandware storefront. After MoovCheckout is installed into a Demandware storefront through the LINK Cartridge, business users can control and analyze checkout behavior through the MoovCheckout dashboard.
The Demandware LINK Partner Ecosystem is composed of hundreds of technology and services partners who collectively work with Demandware clients.