Partnerships / Acquisitions

Equifax Taps Entersekt To Boost Mobile Security

Entersekt, the push-based authentication and mobile app security company, announced news on Thursday (Feb. 22) that it inked a technology partnership with global information solutions company Equifax.

In a press release, Entersekt said Equifax has licensed its Transakt product to add an additional level of security to its online and mobile services.

“We are excited to team up with Equifax in enhancing protection of its customers’ identities and personal data. This alliance plays into our long-standing strategy of partnering with leading global companies to assist them in launching products and services that represent the best in digital innovation, usability and security,” said Sherif Samy, Entersekt’s SVP, North America, in the press release.

According to Entersekt, Transakt enables consumers to play a role in protecting their digital identities and accounts, with multiple advanced security features built into the product. Whenever access to a digital identity or account is required, a request goes out to the consumer’s mobile device or tablet in real time. The user either approves or blocks access by tapping either “Accept” or “Reject.” The product is covered by 56 patents, with the digital certificate-based technology uniquely identifying each registered mobile device.

Additionally, the tool ensures continued integrity as a factor to authentication and creates a trusted channel between it and the digital service provider.

“Entersekt’s market-leading offering enables us to expand our trusted services to various new digital channels,” said Gaurav Khanna, SVP Global Product Management and New Product Innovation at Equifax, in the same press release. “Adding Transakt to our platforms provides us with a secure way to identify, reach out to and interact with our customers.”

The deal with Equifax comes of the heels of the credit scoring company suffering a massive data breach in 2017 that resulted in more than 145.5 million customers’ personally identifiable information being compromised.

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