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Synchrony Unleashes Supercharged Marvel MasterCard

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Consumer financial services company Synchrony Financial and Marvel Partnerships announced the launch of the Marvel MasterCard today (April 12).

The new card unlocks a myriad of new features for cardholders, such as cashback rewards and exclusive benefits. Marvel MasterCard cardholders will also have access to exclusive Marvel content, merchandise, discounts and special events.

“This is an exciting opportunity for Marvel fans to earn rewards, save money and always carry Marvel artwork with them,” Marvel CFO Rob Steffens said in a statement. “We expect the fun and the value of the card to be a hit with Marvel fans everywhere.”

Cardholders can enjoy a $25 statement credit after their first card purchase, as well as a 10 percent off discount on all merchandise purchased via MarvelShop.com every day and select free shipping offers throughout the year.

Qualifying cardholders will also earn 3 percent cashback for transactions made online at Marvel.com and Marvel’s official merchandise booths, as well as on select entertainment and dining purchases.

“The Marvel MasterCard provides payment flexibility, cashback rewards and exclusive benefits for cardholders,” explained Tom Quindlen, EVP and CEO, Retail Card at Synchrony Financial. “We’re excited about our relationship with Marvel and the value this new card will bring to loyal Marvel fans and others who enjoy the benefits of a cashback program on dining, entertainment and merchandise.”

Fans will also have the option to choose one of several Marvel Super Heroes card designs.

“Marvel fans will undoubtedly be delighted to carry and use these lively card images, and proudly show affinity for their favorite Marvel Super Heroes,” said Joe Quesada, Chief Creative Officer at Marvel. “The card designs creatively represent some of the biggest Marvel heroes and further emphasize what it means to show your Marvel pride on a day-to-day basis.”

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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