Wirecard has announced a new partnership with French firm SES-imagotag to make it easy for consumers to use their mobile devices to pay shelf-side while shopping in-store, without having to line up at the point of sale.
SES-imagotag specializes in omnichannel retail experiences — and is present in over 14,000 stores in 55 countries. The new partnership between the two firms will, according to their joint release, offer shoppers the benefit of seamless payments via their smartphones no matter where they happen to be in a store, using the combined power SES-imagotag’s digital price tags and Wirecard’s payment technology.
To use the service, shoppers, after adding items to their basket, just need to hold their smartphones in front of the SES-imagotag digital price tag and scan the product using either a QR code or NFC. That action pulls up a variety of choices — digital coupons, product information, etc. To finalize their purchase, customers can then select their preferred method of payment on their smartphones, click and be done.
“Our aim is to guide retailers toward constant innovation, ultra-efficient processes, seamless omnichannel retailing and boosted brand sales. We are very proud to partner with a company such as Wirecard, which will enable us to combine our ESL solution with digital payments. Through this partnership, we also become the very first digital price tag company 100% compatible with Alipay and WeChat Pay, global leaders in m-Payments," notes Michael Unmüßig, senior executive vice president of marketing at SES-imagotag.
Wirecard concurred with SES-imagotag’s enthusiasm.
Alexander Hahn, vice president of POS retail solutions at Wirecard, comments: “The new technology will help to transform the classical customer journey into a fast and seamless digital experience. This is why we are delighted to announce our new partnership with SES-imagotag and looking forward to extend our collaboration and gaining new businesses.”