Holiday Sales Expected To Hit $1B, For Multiples Of Twelve Days Of Christmas

On the first day of Christmas … sales are expected to exceed $1 billion. And on the second day, third day and so forth.

That may be a stretch, but perhaps surprisingly, according to Adobe Digital Insights’ “2016 Digital Insights Shopping Predictions” report, 57 of the 61 holiday shopping days will hit $1 billion or more in online sales. This is due to eCommerce holiday season sales having expectations to achieve growth of about 11 percent this year, up to nearly $92 billion (up from $82.5 billion last year).

Research suggests that this year’s shoppers will be begin early online and keep that checkout button clicking through Christmas Day — and even after. More than 30 percent of U.S. consumers surveyed said they plan to start their shopping in October or before. That number is more than 5 percent higher than last year.

But what about those three big shopping days? During Thanksgiving, Black Friday and Cyber Monday, more than $8.4 billion in sales will appear, with just under 10 percent being through online platforms. Specifically, Cyber Monday is expected to break records with $3.36 billion, up nearly 9.5 percent over last year.

But Black Friday is no longer in first place, as Cyber Monday churns ahead in popularity. Black Friday sales are still slated to rise more than 11 percent to $3.05 billion, surpassing the $3 billion mark for the first time in history.

Thanksgiving is, however, planned to be the fastest-growing day for holiday sales. Adobe’s report said online holiday sales will jump up more than 15 percent to $2 billion.

So, whether it’s “two turtle doves” or “five golden rings,” more customers are finding those online, which will bring cheer for many eCommerce retailers.


Exclusive PYMNTS Study: 

The Future Of Unattended Retail Report: Vending As The New Contextual Commerce, a PYMNTS and USA Technologies collaboration, details the findings from a survey of 2,325 U.S. consumers about their experiences with shopping via unattended retail channels and their interest in using them going forward.

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