Retail

Chase Launches Offers For Mobile Customers

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Chase has announced the launch of Chase Offers, which will allow customers to find deals and earn statement credits when shopping at their favorite retail stores.

Customers who log into their Chase app can access Chase Offers from more than 150 merchants including retailers, restaurants, and many of the company’s existing merchant partners. Customers are able to select and add their chosen offers through the app — and then use them with eligible Chase credit and debit cards.

As for the merchants who participate in Chase Offers, they are able to directly reach millions of Chase consumer debit and credit card customers with deals designed to boost business. The Chase Mobile app has more than 32 million active users.

In addition to finding offers on the Chase app, customers also will receive personalized deals through email.

“We are making paying with Chase more rewarding and simpler for our customers so they can keep more of their hard-earned money when they shop at popular merchants,” Abeer Bhatia, president of card marketing, pricing and innovation at Chase Card Services, said in a press release. “For merchants, it is an easy way to engage customers with great deals, while keeping checkout straightforward.”

With strong income growth, increased customer confidence and low unemployment, U.S. holiday sales may top $1 trillion this year.

As eMarketer Principal Analyst Andrew Lipsman said, “While eCommerce will continue to see strong double-digit gains, brick-and-mortar retail should be a particular[ly] bright spot this holiday season … retailers are luring in shoppers with remodeled stores, streamlined checkout and options to buy online, pick up in-store.”

The news comes as a recent survey from the National Retail Federation (NRF) found that consumers are expected to spend an average of $1,007.24 in the upcoming holiday season. The figure marks a 4.1 percent increase from last year, when consumers said they would spend an average of $967.13, the NRF said.

“Confidence is near an all-time high, unemployment is the lowest we’ve seen in decades and take-home wages are up. All of that is reflected in consumers’ buying plans,” NRF president and CEO Matthew Shay said.

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