With Rent The Runway’s second tie-up to grow its reach, the fashion rental company is bringing drop boxes to four Los Angeles Nordstrom locations. The drop boxes will be at three Nordstrom locations, with one that will also be brought to the retailer's full-line store at The Grove, CNBC reported.
Rent The Runway Chief Operating Officer Maureen Sullivan said, according to the report, “Our philosophy is we are only going to do things that are convenient.” Sullivan also noted that the company is going where “our customers shop or do spend time.”
Customers of Rent The Runway typically return their items through the mail in a box. That process, however, slows down the new order turnaround time via the company’s monthly plans. Shoppers can rent unlimited outfits and have four styles at any given time or can rent four pieces a month. Customers who really like certain items can buy them at a discounted price.
As it stands, the retailer only has five physical locations. It has a store close to Union Square in New York as well as another in San Francisco. In addition, the retailer has stores in Chicago, Washington, D.C. and Los Angeles.
The move comes after news surfaced last year that Rent the Runway had announced that it is setting up drop boxes at 15 U.S. WeWork locations. The drop boxes were to be in six cities — New York, San Francisco, Miami, Chicago, Los Angeles and Washington, D.C. — so that customers can return and rent items with ease.
At the time, it was noted that WeWork had more than 268,000 members who share office space in 77 cities at over 280 locations across the world. Sullivan said per reports in October, “We knew there was a demand for creating these drop boxes in other convenient locations.” Sullivan continued, “There is a massive opportunity to not only grow our drop-box network … but also to grow mini stores within WeWork.”
