Foot Locker Finance Chief to Step Down in 2023

Foot Locker’s chief financial officer will step down next year.

The athletic retailer said in a Tuesday (Nov. 29) press release that the departure of Andrew Page — following the release of the company’s next earnings report in January — comes amid a series of leadership changes designed to separate its commercial activities from its supply chain and IT functions.

Elliott Rodgers, a veteran of Ulta Beauty, will become Foot Locker’s chief operations officer beginning Dec. 1 and will be charged with overseeing the company’s supply chain, information technology and procurement operations, according to the release.

Meanwhile, Frank Bracken — who has been with Foot Locker for 12 years — will become chief commercial officer, leading the company’s retail banners, “merchandising, and marketing, as well as digital, loyalty and eCommerce,” the release stated.

Foot Locker CEO Mary N. Dillon — also an Ulta veteran — said in the release that divorcing supply chain/IT from commercial activities will help the company become more efficient as it works on “simplifying our operations and expanding our omnichannel, loyalty and digital capabilities.”

Dillon stressed these goals earlier this month after Foot Locker reported an increase in sales driven by customers who value both in-store and online shopping.

“Sneakers are fun,” Dillon told investors Nov. 18, and consumers want the buying experience to be fun as well.

That’s why the company said its greatest focus moving forward will be on its omnichannel capabilities, loyalty program, and overall digital marketing efforts, along with the technology platform that drives these features.

“Our current omnichannel customers in the U.S. spend nearly four times the amount of our single-channel shoppers, yet they represent only 6% of our customer base,” Dillon said at the time. “This speaks to a vast opportunity to improve our engagement with customers across our channels and attract more of their spending dollars.”

Dillon became CEO of Foot Locker in August. As PYMNTS noted at the time, her hiring was a “power signal of Foot Locker’s digital ambitions,” as her time at Ulta had seen her focus on building up the beauty retailer’s eCommerce operations.

For all PYMNTS retail coverage, subscribe to the daily Retail Newsletter.