BigCommerce Adds Localization Features to Multi-Storefront Platform


BigCommerce is adding new localization features to its Software-as-a-Service (SaaS) eCommerce platform.

The upcoming features will allow global enterprise merchants to localize their checkout, merchandising, language and content, BigCommerce said in a Thursday (July 6) press release.

“Language, currency and cultural differences should not be barriers to commerce, and now they don’t have to be,” BigCommerce Senior Vice President of Product Troy Cox said in the release. “These new enhancements extend our [multi-storefront (MSF)] functionality so that merchants have even more flexibility to grow their brands and global footprints through one powerful BigCommerce dashboard.”

BigCommerce’s new international enhancements for MSF will tailor all content, offers and search engine optimization (SEO) strategies for each storefront, according to the release. It also localizes the language, payments, currency, tax and shipping options.

These new features will join the MSF platform that was launched last year and enables enterprise merchants to use a single BigCommerce store to create and manage multiple storefronts, the release said.

“With BigCommerce’s new international enhancements for multi-storefront, we can empower our customers to drive growth in global markets,” Jon Woodall, managing director of Space 48, a BigCommerce agency partner, said in the release. “By leveraging this new feature, we believe our customers can unlock new opportunities and expand their reach to thriving international markets, ultimately driving remarkable growth and establishing themselves as global leaders.”

BigCommerce launched MSF in March 2022, saying it would help enterprise merchants manage their entire business from one dashboard while delivering tailored shopping experiences to their different buyers.

MSF delivers those tailored shopping experiences by enabling merchants to set up unique storefronts with unique domains, customized designs, transactional and promotional emails, and custom pricing with preferred payment methods.

PYMNTS research found that expanded and localized payment options can help businesses unlock massive market potential.

In the Asia-Pacific (APAC) region, for example, merchants that do not offer local payment options for shoppers have found that their cart abandonment rates are 32% higher than those that do, according to “The Emerging APAC Opportunity,” a PYMNTS and Citcon collaboration.

The report also found that more than one-third of merchants believe payment frictions drive local shoppers to abandon their carts.

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