BigCommerce Debuts Multi-Storefront to Help Merchants Manage Multiple Brands in One Store


Open Software-as-a-Service (SaaS) eCommerce platform BigCommerce has debuted Multi-Storefront, a new feature that helps enterprise merchants create and manage multiple storefronts within one BigCommerce store, according to a Monday (March 28) press release.

Multi-Storefront merchants can manage their entire businesses from one dashboard, the release stated

“Multi-Storefront marks a significant milestone in our platform’s ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements,” said BigCommerce CEO Brent Bellm in the release. “This powerful new capability gives merchants the flexibility to grow their brand, segment and geographic scope within the scalable context of a single account.”

All Multi-Storefront shops can be powered by BigCommerce’s native stencil theme framework or by a third-party headless front end, such as Next.js, Bloomreach and WordPress, according to the release. Brands can also mix and match headless and native stencil storefronts in a single account.

Multi-Storefront, which is accessible from the BigCommerce control panel, “enables merchants to deliver tailored shopping experiences to their different buyers by setting up unique storefronts with separate domains, customized design, transactional and promotional emails, and custom pricing with preferred payment methods,” the release stated.

Merchants using Multi-Storefront can also “simplify management through holistic views to manage customers, products, order fulfillment and storefront analytics and data insights,” according to the release.

Earlier this month, BigCommerce announced a partnership with checkout and shopper network Bolt that gives BigCommerce merchants the chance to integrate Bolt One-Click Checkout.

Read more: BigCommerce, Bolt Partner on One-Click Checkout

Bolt can be pre-built into merchants’ BigCommerce stores, which allows them to offer secure one-click transactions. Through Bolt, merchants have access to the tens of millions of checkout-ready shoppers, allowing them to shop with a single identity across a merchant’s site, removing login or password requirements and establishing an instant connection.

Merchants can turn on Bolt’s agnostic architecture through the BigCommerce control panel and may see increased conversion rates, further customer reach, flexible integration, data insight and easy configuration.