Sizekick is the latest company offering shoppers an artificial intelligence (AI)-powered way to find the right outfit.
The German company launched its AI try-on tool, designed to reduce the number of size-related returns, according to a Tuesday (Aug. 8) press release. The company is backed by and worked with apparel technology company Hohenstein to develop its tool.
“The solution promises to add value for both brands and their online shoppers,” the release said. “It uses individual body measurements to recommend the right clothing size through two AI-based technology options.”
With the first tool, BodyFind, the AI recommends “realistic” body shapes from which to choose, while the BodyScanner tool option enables a body scan using the customer’s smartphone’s video camera, per the release.
“The collaboration with Hohenstein has allowed us to draw on many years of knowledge in the field of apparel technology to develop a highly accurate and user-friendly solution,” Sizekick founders and CEOs Jake Lydon and David Oldeen said in the release.
The launch of Sizekick’s AI tool is happening as many apparel retailers are using the technology to help prevent returns.
For example, German shoe/fashion retailer Zalando rolled out a body measurement tool in July to help shoppers easily determine their ideal size just by using two photos of themselves.
“Zalando envisions that this tool will contribute to a reduction in size-related returns and a decrease in textile waste over time,” PYMNTS wrote at the time. “By providing insights into [its] customers’ sizes, Zalando aims to educate brands about their target audience’s preferences. The company has plans to extend the feature to additional categories and markets in the future.”
Meanwhile, Google launched its own AI-driven virtual try-on feature in June, announcing the tool is free for brands taking part in its merchant program. The tool leverages AI and diffusion and cross-attention techniques to combine model and clothing images to generate a realistic visual representation.
Google has said it has no plans to monetize this feature, as it aims to encourage brands to adopt the service.
“Virtual try-on has opened up possibilities and posed challenges for both luxury and mass-market brands,” PYMNTS wrote at the time. “Accurately simulating virtual clothing try-on has presented greater difficulties compared to beauty and accessory products, which are relatively simpler to showcase in virtual settings.”
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