Social Commerce

Facebook Has Hit The 2 Billion Active Users Mark

This morning, as billions of people are waking up and logging into Facebook, they are getting a gander at Facebook’s latest celebratory milestone in the form of a personalized video celebrating their contributions to it.

As of yesterday (June 28), Facebook announced that it had cleared the 2 billion active users mark — meaning it has doubled in size since 2012.

CEO Mark Zuckerberg said in a Facebook post marking the accomplishment, “It’s an honor to be on this journey with you.”

The world’s largest social media network — originally founded out of a Harvard dorm room — is now, by population, the largest nation on the planet and has more users that 6 out of 7 continents have people on them. A full one quarter of the human population of 7.5 billion people are Facebook users. Twitter, by comparison, has around 328 million active monthly users, and Snapchat boasts 166 million active daily users as of the end of Q1 this year.  WeChat had 938 million monthly active users in the first quarter.

Facebook’s big growth has been fueled by increasing participation from regions outside the U.S., Canada and Europe. Three years ago those areas were about 38 percent of Facebook’s user base — these days they represent about 30 percent.

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