Twitter Allows Shopify Merchants to Sell up to 50 Items

Social media giant Twitter will allow Shopify merchants to display and automatically update up to 50 items for sale on their profiles as part of a new collaboration that will make it easier for users to buy items as they scroll through their feeds, The Wall Street Journal (WSJ) reported Wednesday (June 22).

Through the collaboration, users will be able click on items and be directed to the merchant’s website to buy the items. Twitter had been testing the feature with a small number of users before rolling it out on a grand scale and at no cost, according to the report.

Twitter’s partnership with Shopify is slightly different than Shopify’s deals with Facebook and Instagram, which allow shoppers to complete purchases without leaving the apps. A Twitter spokeswoman said in the report that businesses surveyed by the company preferred to control the purchasing process.

Shopify, which allows users to create websites to sell their products, wants to give merchants access to services that will enable more shopping through social media, the report stated. The partnership with Twitter is expected to help both companies boost their social commerce presence.

That space has been dominated by Facebook, Instagram, TikTok and Snapchat.

Neither Twitter nor Shopify would provide the financial details of their partnership, according to the report. Businesses using Shopify’s software sold $43.2 billion in goods during the first quarter. Twitter, which recently agreed to be bought by Elon Musk, has made boosting commerce on its platform a priority, with a goal of doubling its annual revenue in that sector from $3.7 billion in 2020 to $7.5 billion in 2023.

In March, Twitter first announced plans to let companies showcase products for sale on their profiles through the launch of Twitter Shops.

Read more: Twitter to Beta Test Social Commerce Features

Twitter had a feature last year that let brands showcase up to five products at the top of their profiles; this new offering is an expanded version of that feature.