Omni Usage Index™
The PYMNTS.com Omni Usage Index™, powered by Vantiv, measures consumer satisfaction with various omnichannel purchasing features at grocery stores, focusing on how shoppers feel about retail brand offerings across multiple channels. The Index is based on a survey of more than 4,000 consumers regarding their most recent trip to the grocery store. We asked them questions about their shopping experiences, their knowledge of various omnichannel features offered by the grocer, whether they used these features and how they felt about them.
INSIDE THE February INDEX
41.0 vs. 34.6: Average satisfaction score for omnichannel features in large stores vs. small stores on a scale of zero to 100
36.9 vs. 37.9: Average consumer satisfaction score for digital stores vs. brick-and-mortar stores on a scale of zero to 100
56%: Percentage of consumers visiting large stores who are aware of available mobile apps
33%: Percentage of consumers who have not made an online purchase in the last three months