Uber Eats and Getir Partner on Grocery Delivery in Europe

Uber Eats launched a partnership with Turkish ultrafast grocery delivery platform Getir.

The collaboration lets customers in several European nations use Uber Eats to order from Getir’s grocery selection, according to a Tuesday (Sept. 26) press release provided to PYMNTS. The partnership went live in the United Kingdom Tuesday, and other countries will follow in the coming week.

Customers can choose from more than 2,000 products and get deliveries in minutes, the release said. Eventually, the offering will include products from Gorillas, a German ultrafast startup that Getir acquired last year.

“This partnership between two strong and well-known international brands brings great advantages to Uber Eats customers, who now have the option to choose from Getir’s wide range of grocery and convenience products,” Getir Regional General Manager Turancan Salur said in the release. “At the same time, Getir benefits from accessing Uber Eats’ large pool of customers, further contributing to its growth.”

Growth is something Getir has struggled with this year. The company announced in July that it planned to exit three European markets, including Italy, Portugal and Spain. In August, it cut 2,500 jobs, about 11% of its workforce.

This month, Getir announced it is raising $500 million in a new funding round, which values the company at $2.5 billion, down from an $11.8 billion valuation 18 months ago.

The company was not the only firm of its kind facing challenges.

“Ultrafast delivery, which seemed so promising to many in 2021, when it appeared to some that there was no limit to consumers’ shift to on-demand fulfillment prompted by the pandemic, has not fared well in recent years,” PYMNTS wrote in July after DoorDash ended its ultrafast pilot program in New York City. “The year 2022 saw layoffs, exits from certain markets, and shutdowns of many players that were rapidly expanding the year prior, and those challenges have continued through this year.”

Uber Eats, meanwhile, has been looking to broaden its customer base, announcing last week that it will add the ability for Supplemental Nutrition Assistance Program (SNAP) Electronic Benefits Transfer (EBT) accounts to pay for grocery purchases beginning next year.

Also in 2024 — and with the help of Managed Medicaid and Medicare Advantage — the company will let consumers buy eligible items with their flexible spending account (FSA) cards and Flex Cards, among other healthcare benefit payments.