Instacart Names David Hahn Of GoFundMe Chief Product Officer

Instacart, the on-demand grocery delivery service, has named David Hahn as its new chief product officer.

According to a report in TechCrunch, Hahn comes to the company from GoFundMe, where he was president and chief product officer. Prior to that, he worked at Greylock, where he was an entrepreneur in residence, and was the VP of product at LinkedIn.

“Just a few years from now, everyone will get their groceries this way,” Hahn said in an interview with TechCrunch. “I’m excited to be part of a company leading that change in such a large and important market.”

Hahn’s appointment comes at a time when online grocery delivery is heating up, with a long list of supermarket operators offering third-party delivery services like Instacart. Hahn referred to it as a “tipping point” for the market.

At Instacart, Hahn will focus on front-end products for consumers and back-end products for retailers that can help with managing inventory. One of the challenges Instacart faces, noted the report, is integrating with the many retailers who use various inventory management systems to provide customers with product availability information. When the inventory isn’t correct, it forces a series of actions in which the shopper has to choose different items, sometimes resulting in less than stellar delivery services.

“It’s quite rare to find a business at this particular stage,” said Hahn. “Instacart has reached a super impressive scale with an impressive growth rate, but there is a lot of opportunity ahead and lots of building to do.”

Instacart expanded its services in January, enabling grocers to create their own mobile apps with its acquisition of Unata, a Canadian company that offers a platform for grocers and customers to interact digitally. Unata, which provides digital storefronts for more than 1,300 grocery locations, will still keep its own name, brand and Toronto headquarters following the deal. It will continue to operate as an independent subsidiary of Instacart. While the terms of the deal were not disclosed, Crunchbase said that Unata has raised a total of $2.7 million.