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Q4 2016 Checkout Conversion FINDINGS
The top merchants all do certain things right — 100 percent of the top 30 eTailers offer product reviews and recommendations, free shipping and coupons.
The industry is getting smarter — two new merchants received an “A” grade in this edition, bringing the total number of top-grade earners to 20.
No single industry has yet reached a grade of either A or B. Most of them received Cs, while four make a D and two make an F.