Every quarter for the last year, we’ve examined roughly 750 online merchants that collectively account for 70 percent of eCommerce volume in the U.S. to determine how much friction these merchants have in their checkout process – both pre-and post-payment. It’s yielded some fascinating insights which we’ve documented every quarter in our Checkout Conversion Index.
Given the history and the hundreds of thousands of data points that we have, we’re now pleased to offer benchmarking reports for individual retailers overall, and against their peer group. This report provides a detailed analysis of :
- Friction compared to industry benchmarks for the 55 variables across the five categories we score, with commentary reflecting areas of strength, as well as those which fall below industry benchmarks.
- Friction compared to category competitors (anonymized) with commentary reflecting areas of strength, as well as those which fall below industry benchmarks.
Here’s what a sample report looks like and most of the time we are able to return these reports within 15 days of the initial request.