Veeps Launches All-Access Concert Subscription as Streaming Finds New Niches

As more types of media become streamable, Live Nation-owned livestream concert platform Veeps is launching an all-access subscription.

The streaming company announced Tuesday (Oct. 3) the launch of Veeps All Access, a subscription that includes not only concerts but also additional exclusive content form artists, beginning with performances and other videos from a range of popular artists including Aerosmith, Mumford and Sons, Run the Jewels and Shania Twain. The program sells for $11.99 per month or $120 for an annual subscription.

“As music fans have become used to having concerts and live performances available in the same way they consume sports and movies, it was obvious that we needed to create a model that wasn’t limited to pay-per-view,” Veeps Co-founder and CEO Joel Madden said in a press release. “An all-in music service like All Access is breaking new ground and we’re committed to setting a standard that is accessible for fans, compensates artists fairly, and continues to deliver the high-quality shows that we’ve become known for.”

The options consumers have when it comes to streaming subscriptions are becoming increasingly specific. They not only can join a sports streaming service now — they can subscribe specifically to their favorite team’s service, as, for example, NBA team the Utah Jazz is counting on with its recently-launched Jazz+ service.

This trend has the advantage of giving consumers more options, but the disadvantage of making viewers pile on costly subscription after costly subscription to access the content they want. As such, many budget-strapped consumers are paring back their streaming subscriptions.

In fact, the PYMNTS Intelligence study “The One-Stop Bill Pay Playbook: Drivers of Consumers’ Bill Payment Priorities,” created in collaboration with Mastercard and drawing from survey of more than 2,100 U.S. consumers, revealed that when people are unable to pay all their bills, streaming subscriptions are first to get the axe.

Fifty-five percent of those surveyed said that, if they needed to reduce the bills they received each month, they would cut streaming subscriptions — a greater share than said they would cancel any other service.

“There’s a lot of things you get digital subscriptions for, but this change in the economy is forcing people to say, ‘I’d better take a look at my bank statement and see what I am being debited for every month’ and be more cost conscious of saving $15 here, $25 there, because it all adds up,” sticky.io president and CEO Brian Bogosian told PYMNTS’ Karen Webster in an interview last year.

Veeps is not the first company to try to capitalize on music fans’ enthusiasm to build out a livestreaming platform. Concert information platform Bandsintown for a time had its Bandsintown Plus live music streaming subscription, launched in 2021, which also included content such as Q&As, though all links to sign up for the subscription service are now defunct.

Plus, Sessions, a concert streaming platform co-founded by Pandora founder Tim Westergren, which launched in 2020, apparently shut down, according to reports at the start of this year.