Consumer choice

The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.

(source: en.wikipedia.org)

In-Store Checkout Set to Drive Buy Now Pay Later Growth
In-Store Checkout Set to Drive Buy Now Pay Later Growth
December 02, 2021  |  Buy Now Pay Later

With 14% of online shoppers — more than 28 million U.S. adults — using buy now, pay later (BNPL) to pay for a purchase at...

READ MORE >
How Product Drops, Marketplaces and Payments Keep Gen Z Loyal, D2C Brands Profitable
How Product Drops, Marketplaces and Payments Keep Gen Z Loyal, D2C Brands Profitable
November 29, 2021  |  Retail

For decades, fashion followed a wholesale model, with brands serving as the creative houses and the retailers holding most of the power in the customer...

READ MORE >
Tablestakes: All Subscription Commerce Merchants Must Be As Good As Top Performers
Tablestakes: All Subscription Commerce Merchants Must Be As Good As Top Performers
October 01, 2021  |  Subscription Commerce

Demand for subscription boxes filled with all sorts of retail products became ubiquitous during the pandemic in 2020 and have remained hot ever since, but...

READ MORE >
New Studies Point To Consumers Buying Big-Ticket Purchases Through Digital Channels, BNPL
New Studies Point To Consumers Buying Big-Ticket Purchases Through Digital Channels, BNPL
September 29, 2021  |  Buy Now Pay Later

The use of digital shopping platforms is pacing that of ‘buy now, pay later’ (BNPL) growth as more consumers embrace the convenience and speed of...

READ MORE >
Featurespace Patents Show Role Of Neural Networks In Finding Transaction Anomalies In Real Time
Featurespace Patents Show Role Of Neural Networks In Finding Transaction Anomalies In Real Time
July 12, 2021  |  Security & Fraud

The window financial institutions (FIs) have to determine “good” customers from “bad” lasts milliseconds. As fraudsters steal their unwitting victims’ online identities, intercept SMS messages,...

READ MORE >
Smart Data And AI Use Can ‘Nudge’ Customers To Better Offers
Smart Data And AI Use Can ‘Nudge’ Customers To Better Offers
June 24, 2021  |  Digital Payments

Data, in a way, exists as a currency. Customers are willing to trade it, especially when they’re prompted with a nudge and the right reward....

READ MORE >
PYMNTS Launches The Connected Economy Platform, CE 100 Tracking Index
PYMNTS Launches The Connected Economy Platform, CE 100 Tracking Index
June 21, 2021  |  Commerce Connected

Two weeks ago, Ferrari named its third CEO in as many years. That wasn’t the big news. This new CEO, Benedetto Vigna, isn’t a car...

READ MORE >
Perch And Purina Team To Give In-Store Shoppers A Web-Like Product Experience
Perch And Purina Team To Give In-Store Shoppers A Web-Like Product Experience
June 17, 2021  |  Retail

Computer vision is transforming the grocery store experience. It is revolutionizing the checkout experience, streamlining the order fulfillment workflow, and now changing the way we...

READ MORE >
Retailers Await New Customers, Opportunities And A Spending Boom
Retailers Await New Customers, Opportunities And A Spending Boom
June 14, 2021  |  Retail

Last year will go down in history for many things, but in retail circles, it will be remembered as the year that comps went out...

READ MORE >