Consumer choice

The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.

(source: en.wikipedia.org)

All About The Bundles: Subscription Firms Package Data And Customization To Build Trust
All About The Bundles: Subscription Firms Package Data And Customization To Build Trust
January 22, 2021  |  Subscription Commerce

The subscription business is all about the bundles. For years “unbundling” disparate elements of subscription offers were all the rage when it came to reaching...

READ MORE >
Shipt Says Shortened Delivery Times The New ‘Normal’
Shipt Says Shortened Delivery Times The New ‘Normal’
January 13, 2021  |  Retail

If there are any certainties in online commerce they may boil down to these statements: Contactless is here to stay, and the last mile might...

READ MORE >
Mastercard’s Jess Turner: Pandemic Aside, Consumers Call The Shots
Mastercard’s Jess Turner: Pandemic Aside, Consumers Call The Shots
December 30, 2020  |  Consumer Payments

If there’s a word that captures the state of financial services in 2020, it’s “acceleration.” Between the explosion of the digital economy driven by the...

READ MORE >
Payer Acceptance Of Consumer Choice Gives Instant Payments A Positive Outlook For 2021
Payer Acceptance Of Consumer Choice Gives Instant Payments A Positive Outlook For 2021
December 28, 2020  |  Payment Methods

We’re ticking down toward the end of a year that defies adjectives at this point. In the financial services space, there have been pandemic-fueled developments...

READ MORE >
Putting Subscription Commerce’s ‘Get, Keep and Grow’ Playbook To Work
Putting Subscription Commerce’s ‘Get, Keep and Grow’ Playbook To Work
December 22, 2020  |  Subscription Commerce

In the beginning, there were bundles. Then came unbundling, followed not long after by the introduction of “rundles,” or recurring revenue bundles. And now, thanks to a...

READ MORE >
November Six’s Keep It Simple Approach To Curation
November Six’s Keep It Simple Approach To Curation
August 06, 2018  |  Retail

Choice – and how much to have on hand – is a stunningly complicated problem for retailers. Too little choice, and customers undoubtedly get bored...

READ MORE >
Today In Data: So Many Ways To Buy, So Little Time
Today In Data: So Many Ways To Buy, So Little Time
July 26, 2018  |  Today In Data

Consumers love choice and are always ready to embrace the next big thing. The explosion of voice assistants and the smart speaker market are a testament to...

READ MORE >