Consumer choice

The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.

Source: en.wikipedia.org

All About The Bundles: Subscription Firms Package Data And Customization To Build Trust
All About The Bundles: Subscription Firms Package Data And Customization To Build Trust
January 22, 2021  |  Subscriptions

The subscription business is all about the bundles. For years “unbundling” disparate elements of subscription offers were all the rage when it came to reaching...

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Shipt Says Shortened Delivery Times The New ‘Normal’
Shipt Says Shortened Delivery Times The New ‘Normal’
January 13, 2021  |  Retail

If there are any certainties in online commerce they may boil down to these statements: Contactless is here to stay, and the last mile might...

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Mastercard’s Jess Turner: Pandemic Aside, Consumers Call The Shots
Mastercard’s Jess Turner: Pandemic Aside, Consumers Call The Shots
December 30, 2020  |  Consumer Payments

If there’s a word that captures the state of financial services in 2020, it’s “acceleration.” Between the explosion of the digital economy driven by the...

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Payer Acceptance Of Consumer Choice Gives Instant Payments A Positive Outlook For 2021
Payer Acceptance Of Consumer Choice Gives Instant Payments A Positive Outlook For 2021
December 28, 2020  |  Payment Methods

We’re ticking down toward the end of a year that defies adjectives at this point. In the financial services space, there have been pandemic-fueled developments...

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Putting Subscription Commerce’s ‘Get, Keep and Grow’ Playbook To Work
Putting Subscription Commerce’s ‘Get, Keep and Grow’ Playbook To Work
December 22, 2020  |  Subscriptions

In the beginning, there were bundles. Then came unbundling, followed not long after by the introduction of “rundles,” or recurring revenue bundles. And now, thanks to a...

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November Six’s Keep It Simple Approach To Curation
November Six’s Keep It Simple Approach To Curation
August 06, 2018  |  Retail

Choice – and how much to have on hand – is a stunningly complicated problem for retailers. Too little choice, and customers undoubtedly get bored...

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Today In Data: So Many Ways To Buy, So Little Time
Today In Data: So Many Ways To Buy, So Little Time
July 26, 2018  |  Today In Data

Consumers love choice and are always ready to embrace the next big thing. The explosion of voice assistants and the smart speaker market are a testament to...

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