Generation Z

Nearly One in Four Gen Z Shoppers Won’t Buy If BNPL Not Offered

Nearly One in Four Gen Z Shoppers Won’t Buy If BNPL Not Offered
Nearly One in Four Gen Z Shoppers Won’t Buy If BNPL Not Offered
August 09, 2023  |  BNPL

Traditional credit is more difficult to access and increasingly expensive to maintain as the Federal Reserve keeps raising rates, driving some consumers are seeking alternative...

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Planet Fitness Reports Upbeat Q2 Results Fueled by Gen Z
Planet Fitness Reports Upbeat Q2 Results Fueled by Gen Z
August 03, 2023  |  Earnings

Planet Fitness said its second-quarter results reinforce how the company’s fitness experience “continues to resonate with consumers.” Get the Full Story Complete the form to unlock this article and...

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McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
July 27, 2023  |  ResTech

McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. Get...

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More Than a Quarter of US Consumers Use More Than One Mobile Wallet
More Than a Quarter of US Consumers Use More Than One Mobile Wallet
July 25, 2023  |  Mobile

Different mobile wallets may serve distinct purposes for the small but significant share of consumers who rely on them. Get the Full Story Complete the...

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Amex: Card Spending by Gen Z and Millennials Surges 21%
Amex: Card Spending by Gen Z and Millennials Surges 21%
July 21, 2023  |  Earnings

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Savings Cushion Keeps Financially Secure Consumers Spending
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023  |  Consumer Insights

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Snapchat+ Reaches 4 Million Subscribers as Gen Z Demands Exclusive Access
Snapchat+ Reaches 4 Million Subscribers as Gen Z Demands Exclusive Access
July 03, 2023  |  Subscriptions

Inflation-concerned consumers may be looking to cut back on unnecessary subscriptions, but as Snapchat’s rapid subscriber growth suggests, many remain willing to pay a premium for...

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Will Amex Gain With Apple Card and Young Consumers Where Goldman Fizzled?
Will Amex Gain With Apple Card and Young Consumers Where Goldman Fizzled?
July 03, 2023  |  Credit Cards

Goldman Sachs’ fizzle may give American Express some sizzle. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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