Generation Z

Gen Z SMB Owners Get Personal When Taking Out Business Loans
Gen Z SMB Owners Get Personal When Taking Out Business Loans
May 03, 2024  |  SMBs

At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide...

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Gen Z Car Buyers Shop Digitally but Complete Purchases in Person
Gen Z Car Buyers Shop Digitally but Complete Purchases in Person
May 02, 2024  |  Retail

Consumers — especially younger generations — are conducting more and more purchases digitally, but especially for high-consideration, large-ticket items such as cars, many shoppers are...

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55% of High-Earning Consumers and 79% of Gen Z Use Digital Wallets
55% of High-Earning Consumers and 79% of Gen Z Use Digital Wallets
May 02, 2024  |  Mobile Wallets

Whether shopping online or in person, an increasing number of consumers are embracing digital wallets. But the appeal of digital wallets — which include Apple Pay, Google Wallet, PayPal and...

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34% of Gen Z Consumers Say Splurging Contributes to Financial Distress
34% of Gen Z Consumers Say Splurging Contributes to Financial Distress
April 30, 2024  |  Consumer Insights

Spoiler alert: The title of PYMNTS Intelligence’s new report, “Why 60% of Gen Z’s Live Paycheck to Paycheck” gives away a key finding. Six in 10 Generation...

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Young Consumers Turn to Credit to Manage Spending
Young Consumers Turn to Credit to Manage Spending
April 23, 2024  |  Personal Finance

While most consumers use credit to purchase products or services because of the rewards they can get for doing so, PYMNTS Intelligence reveals, younger shoppers are the only...

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58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
April 23, 2024  |  eCommerce

Few things must be as frustrating to an eCommerce merchant as cart abandonment. But, as PYMNTS Intelligence found in compiling its “How Preferred Payment Availability...

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Gen Z Shoppers Want Things, Not Experiences
Gen Z Shoppers Want Things, Not Experiences
April 22, 2024  |  Consumer Insights

As consumers save for big purchases, Gen Z is proving to be the only generation that would rather save up for an object they will...

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60% of New Amex Accounts Are Opened by Gen Z, Millennials
60% of New Amex Accounts Are Opened by Gen Z, Millennials
April 19, 2024  |  Earnings

Younger, affluent consumers are showing notable resilience when it comes to spending on experiences and travel — and using their credit cards to do so....

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Gen Z Shoppers Bring Social Commerce Into Malls
Gen Z Shoppers Bring Social Commerce Into Malls
April 18, 2024  |  Retail

Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones....

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