Generation Z

Gen Z Out-Saves Older Generations by 28%

Gen Z Out-Saves Older Generations by 28%
Gen Z Out-Saves Older Generations by 28%
October 31, 2025  |  Consumer Insights

The most revealing statistic in The Gen Z Decoder Ring isn’t that Generation Z racks up 425 digital activity days each month, more than double that of...

READ MORE >
Gen Z Balances Savings Goals and Financial Stress
Gen Z Balances Savings Goals and Financial Stress
October 22, 2025  |  Consumer Insights

The financial pressures squeezing American households are hitting the youngest adults with particular force. As inflation, high rent and debt burdens continue to weigh on...

READ MORE >
Gen Z Credit Scores Plunge as Cost of Living Rises
Gen Z Credit Scores Plunge as Cost of Living Rises
October 19, 2025  |  Consumer Finance

For members of Generation Z, it’s becoming harder and harder to maintain good credit. Get the Full Story Complete the form to unlock this article...

READ MORE >
American Express: Gen Z and Millennials Represent 36% of Card Spend
American Express: Gen Z and Millennials Represent 36% of Card Spend
October 17, 2025  |  Earnings

American Express posted third-quarter earnings results Friday (Oct. 17) that indicated strong growth in card spending, particularly among consumers in the Generation Z and millennial...

READ MORE >
Sezzle Adds New BNPL Merchants Ahead of Holidays
Sezzle Adds New BNPL Merchants Ahead of Holidays
October 07, 2025  |  BNPL

Pay later platform Sezzle expanded its merchant list ahead of the holiday shopping season. Get the Full Story Complete the form to unlock this article...

READ MORE >
More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
October 02, 2025  |  Social Commerce

Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article...

READ MORE >
Study Shows Gen Z Saving Harder Even as Costs Rise
Study Shows Gen Z Saving Harder Even as Costs Rise
September 25, 2025  |  Consumer Insights

Along with home ownership, a longstanding pillar of the American dream is that each generation should outshine the previous one in economic well-being. Get the...

READ MORE >
Banks Face Loyalty Crisis as Gen Z Trades Institutions for Influencers
Banks Face Loyalty Crisis as Gen Z Trades Institutions for Influencers
September 17, 2025  |  Consumer Insights

The financial lives of Generation Z are unfolding in a universe that looks increasingly alien to traditional banks. For decades, checking accounts and passbook savings...

READ MORE >