Generation Z

Savings Drop Threatens Consumers Ability to Handle Emergency Expenses
Savings Drop Threatens Consumers Ability to Handle Emergency Expenses
March 04, 2024  |  Consumer Insights

Consumers are now saving less money for the proverbial rainy day than they were a year ago. The personal savings rate in January was 3.8%, which was...

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Uber Lets Parents Put the Brakes on Teen Spending
Uber Lets Parents Put the Brakes on Teen Spending
February 29, 2024  |  Financial Inclusion

Last year, Uber began offering highly supervised services to young passengers. Now, the ride-hailing and delivery company is giving parents even more oversight into how their kids...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  Restaurant innovation

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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TJX’s Gen Z Momentum Proves Youthful Shoppers’ Hunger for Deals
TJX’s Gen Z Momentum Proves Youthful Shoppers’ Hunger for Deals
February 28, 2024  |  Retail

The TJX Companies is seeing young consumers join the mix, suggesting that Generation Z shoppers are looking for bargains. The off-price retail company, parent of...

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1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
February 22, 2024  |  Consumer Insights

Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging...

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Planet Fitness: 25% of Members Now Gen Z
Planet Fitness: 25% of Members Now Gen Z
February 22, 2024  |  Earnings

Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part...

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Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
February 16, 2024  |  Subscriptions

As brands face increasing challenges driving direct-to-consumer engagement, Chamberlain Coffee is seeing Amazon’s Subscribe & Save program provide opportunities to create long-term customer relationships outside...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Younger Borrowers Feel Strain as Card and Auto Loan Delinquencies Rise
Younger Borrowers Feel Strain as Card and Auto Loan Delinquencies Rise
February 06, 2024  |  Consumer Finance

The pressures of increased debt burdens are put in stark relief with the latest data from the central bank. And the burden is felt keenly...

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