Generation Z

Gen Z Wants Credit Card Rewards, Just Not the Ones Banks Offer
Gen Z Wants Credit Card Rewards, Just Not the Ones Banks Offer
January 31, 2024  |  Credit Cards

Generation Z has emerged as a pivotal demographic for financial institutions (FIs), even as they challenge traditional loyalty strategies. The generation, whose adult members are...

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Gen Z Consumers Are D2C Brands’ Best Customers
Gen Z Consumers Are D2C Brands’ Best Customers
January 25, 2024  |  eCommerce

When it comes to buying directly from brands, Generation Z is ahead of the curve. By the Numbers The PYMNTS Intelligence report “The Online Features...

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Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
January 24, 2024  |  Consumer Insights

While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are...

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Why Juicy Couture’s New Menswear Line Could Be a Hit With Gen Z 
Why Juicy Couture’s New Menswear Line Could Be a Hit With Gen Z 
January 23, 2024  |  Retail

There are numerous ways to evoke nostalgia.  In April, Gap opted to collaborate with Mattel, releasing a fashion line inspired by Barbie, a nod to childhood and to the...

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Audacy Looks to Streaming Post-Bankruptcy as Audio Media Becomes Subscription-Based
Audacy Looks to Streaming Post-Bankruptcy as Audio Media Becomes Subscription-Based
January 22, 2024  |  Subscriptions

With consumers increasingly getting their audio broadcasting from subscription platforms, Audacy is looking to streaming in its bankruptcy recovery. As Inside Radio reported Monday (Jan. 22),...

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Barsys CEO: Millennials, Gen Z Increasingly Buying Booze via Subscriptions
Barsys CEO: Millennials, Gen Z Increasingly Buying Booze via Subscriptions
January 17, 2024  |  Subscription Commerce

As eCommerce channels come to account for a greater share of total beer, wine and spirits sales, the founder and CEO of Barsys predicts that...

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Hugo Boss’ Digital Sales Up by 26% in Q4 as It Targets Gen Z and Millennials
Hugo Boss’ Digital Sales Up by 26% in Q4 as It Targets Gen Z and...
January 16, 2024  |  Retail

Is it a case of normalization, inflation, or simply a need for brands and retailers to put in extra effort to connect with consumers, particularly...

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4 in 10 Consumers Would Start Using Pay-by-Bank If Perks Were Offered
4 in 10 Consumers Would Start Using Pay-by-Bank If Perks Were Offered
January 09, 2024  |  Payment Methods

Pay by bank, also known as account-to-account (A2A) payments, is gaining in popularity. More consumers are turning to this payment method to shop, pay their...

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Sixty Percent of US Consumers Live Paycheck to Paycheck – That Could Change in 2024
Sixty Percent of US Consumers Live Paycheck to Paycheck – That Could Change in 2024
December 29, 2023  |  Economy

Persistent inflation and increasing prices for essential items, from groceries and utilities to fuel, have left most Americans treading water financially in recent years. And...

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