Generation Z

49% of Young Adults Living With Parents as Costs Climb

49% of Young Adults Living With Parents as Costs Climb
49% of Young Adults Living With Parents as Costs Climb
July 05, 2026  |  Consumer Insights

Younger Americans are increasingly residing with their parents to offset the high cost of living. Get the Full Story Complete the form to unlock this...

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23% of Bridge Millennials Use 4 or More Financial Coping Tactics
23% of Bridge Millennials Use 4 or More Financial Coping Tactics
June 30, 2026  |  Consumer Insights

Rising costs are pushing younger consumers to work harder at money management, even as fewer Americans say their coping strategies are actually helping. Get the...

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32.7% of Gen Z Business Owners Pick Email for Card Support
32.7% of Gen Z Business Owners Pick Email for Card Support
June 15, 2026  |  Credit Cards

Small business owners have a message for the companies that issue business credit cards. They want digital tools, but keep a human nearby. Get the...

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Banks Face New Gen Z Credit Test as BNPL Use Spreads
Banks Face New Gen Z Credit Test as BNPL Use Spreads
May 19, 2026  |  BNPL

Generation Z now holds the lowest average credit score of any generation, 676 according to FICO, down three points in one year. Get the Full...

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Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten
Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten
March 30, 2026  |  Consumer Insights

Financial stress is doing more than pushing consumers to hunt for lower prices. It is also changing how they organize purchases, where they shop and...

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56% of Gen Z Struggle to Track When Installment Payments Are Due
56% of Gen Z Struggle to Track When Installment Payments Are Due
March 20, 2026  |  BNPL

For many consumers, pay later is shifting from a checkout convenience to a budgeting tool. Get the Full Story Complete the form to unlock this...

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38% of Millennials Pay Out of Pocket for Healthcare
38% of Millennials Pay Out of Pocket for Healthcare
March 18, 2026  |  Healthcare

Healthcare costs are hitting the youngest adults hardest, turning even routine care into a budget decision for Americans who, on paper, should need the least...

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Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
March 08, 2026  |  Retail

They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article...

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