personal information

Researchers: Anonymized Data Isn’t
Researchers: Anonymized Data Isn’t
February 03, 2015  |  News

A new study shows that even when real names and other personal information are stripped from customer data, it’s often possible to use just a...

READ MORE >
Survey Says Consumers are Willing Share Info, For Rewards
Survey Says Consumers are Willing Share Info, For Rewards
May 02, 2014  |  Mobile

According to a recent survey, One out of two shoppers are happy to share personal information with retailers for a reward.

READ MORE >