TikTok

Influencer Brands Are Getting Ready for a TikTok-Less Future
Influencer Brands Are Getting Ready for a TikTok-Less Future
April 27, 2024  |  Social Commerce

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break...

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ByteDance Says It ‘Doesn’t Have Any Plan to Sell TikTok’
ByteDance Says It ‘Doesn’t Have Any Plan to Sell TikTok’
April 26, 2024  |  Social Commerce

ByteDance reportedly will not sell its U.S. TikTok business, even if it loses its legal battle in the United States. The company said late Thursday (April 25) in...

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Report: ByteDance to Shut Down TikTok If Legal Efforts Fail
Report: ByteDance to Shut Down TikTok If Legal Efforts Fail
April 25, 2024  |  Social Commerce

TikTok owner ByteDance would reportedly rather shut down the social media platform than sell it. That’s what the firm plans to do if it is unsuccessful in its...

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TikTok Suspends Rewards Program Amid EU Pressure
TikTok Suspends Rewards Program Amid EU Pressure
April 24, 2024  |  Social Commerce

TikTok has suspended a rewards program on TikTok Lite amid a dispute with European Union (EU) regulators. “TikTok always seeks to engage constructively with the EU Commission and...

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TikTok Divesture Aftermath Focuses on Potential Suitors
TikTok Divesture Aftermath Focuses on Potential Suitors
April 24, 2024  |  Regulation

The clock is running out on TikTok’s U.S. ambitions. President Joe Biden on Wednesday (April 24) signed a bipartisan measure that gives TikTok’s owner, Chinese...

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TikTok Ban Becomes Law as Social Commerce Takes Off
TikTok Ban Becomes Law as Social Commerce Takes Off
April 24, 2024  |  Regulation

President Joe Biden has signed a law banning TikTok unless it’s sold within a year. As NPR noted in its report Wednesday (April 24), the law is the largest threat...

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TikTok: Ban Will Hurt 7 Million US Businesses
TikTok: Ban Will Hurt 7 Million US Businesses
April 21, 2024  |  Social Commerce

TikTok says a ban on its platform in the U.S. hurts free speech and American businesses. The social media platform made this argument Sunday (April 21),...

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Gen Z Shoppers Bring Social Commerce Into Malls
Gen Z Shoppers Bring Social Commerce Into Malls
April 18, 2024  |  Retail

Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones....

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Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
April 10, 2024  |  Social Commerce

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...

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