Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer behavior. Consumers have access...
TikTok’s troubles apparently go beyond a possible ban in the U.S. The social media platform has seen user growth slow for the first time in...
For consumers making purchases via social media platforms, PYMNTS Intelligence research reveals, staying within their comfort zone is a top priority. By the Numbers PYMNTS...
European regulators want to question Big Tech firms about potential threats of generative artificial intelligence (AI). To that end, the European Commission (EC) has sent...
Former Treasury secretary Steven Mnuchin is assembling a group of investors to attempt to purchase TikTok. Mnuchin told CNBC about this plan Thursday (March 14),...
American lawmakers have approved a bill that could ban TikTok in the U.S. The U.S. House of Representatives voted 352-65 Wednesday (March 13) in favor of the legislation, aimed...
As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...
Fast-fashion giant Shein is reportedly facing scrutiny under the European Union’s Digital Services Act (DSA). Shein will soon be designated as a company that must...
With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are...