virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

Walmart Expands Virtual Try-On Tech to Eyewear

Walmart Expands Virtual Try-On Tech to Eyewear
Walmart Expands Virtual Try-On Tech to Eyewear
January 30, 2024  |  Retail

Walmart is expanding its use of augmented and virtual reality technology to include eyewear. The world’s largest retailer’s new offering, announced Tuesday (Jan. 30), comes at a...

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31% of Consumers Want VR to Recreate Brick-and-Mortar Shopping
31% of Consumers Want VR to Recreate Brick-and-Mortar Shopping
January 29, 2024  |  eCommerce

As retailers look for ways to merge the brick-and-mortar and eCommerce experiences, many shoppers are open to using virtual reality (VR) to bridge the gap....

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Apple Vision Pro to Support 3D Movies, Streaming Services, Shareable Content
Apple Vision Pro to Support 3D Movies, Streaming Services, Shareable Content
January 16, 2024  |  Mobile Commerce

Apple has announced new entertainment experiences that will be available upon the Feb. 2 release of its mixed-reality headset, Apple Vision Pro. The device will “turn any...

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Apple Promotes ‘Spatial Computing’ With Feb. 2 Vision Pro Launch
Apple Promotes ‘Spatial Computing’ With Feb. 2 Vision Pro Launch
January 08, 2024  |  Mobile Commerce

Apple says its Vision Pro mixed reality headset will be available Feb. 2 Pre-orders for the long-awaited $3,500 product begin Jan. 19, Apple said in a news release...

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Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
December 20, 2023  |  Mobile Commerce

Apple is reportedly preparing to launch its Vision Pro mixed-reality headset by February.  The company has been increasing production of the headset at its facilities in China, with...

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Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
December 19, 2023  |  eCommerce

Tokens.com has launched a proprietary eCommerce platform that allows product placement and advertising within virtual gaming worlds like Roblox and Fortnite.  The new Valor platform within Metaverse Group enables players within these environments...

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Worldline Debuts Metaverse Shopping Hub
Worldline Debuts Metaverse Shopping Hub
December 12, 2023  |  Metaverse

Payments services provider Worldline is expanding its virtual shopping program. The French company announced Tuesday (Dec. 12) the launch of the Worldline Metaverse Shopping Hub...

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Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
October 23, 2023  |  Retail

Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships.  Retailers are...

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