virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

Office Depot Brings VR Tech To In-Store Merchandising
Office Depot Brings VR Tech To In-Store Merchandising
April 19, 2016  |  Retail

While Office Depot is probably not on anyone’s short list of “retailers seriously into cutting-edge technological solutions,” that may be more of a limitation on...

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First Oculus VR Set Gets Hand-Delivered By Founder
First Oculus VR Set Gets Hand-Delivered By Founder
March 28, 2016  |  Loyalty & Rewards

Sometimes, the hype surrounding the release of an anticipated product can work against sales. If the item in question works as intended but not quite...

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When (Virtual) Experience Pays Off
When (Virtual) Experience Pays Off
March 24, 2016  |  Merchant Innovation

In this month’s tracker, we explore the role of VR in commerce. Trillenium Founder and CEO Hrvoje Prpic is one of those innovators using VR...

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Sony Gives Virtual Reality Competitors 6-Month Head Start
Sony Gives Virtual Reality Competitors 6-Month Head Start
March 17, 2016  |  Merchant Innovation

As Oculus has just weeks remaining in its countdown to the release of its highly anticipated Rift virtual reality headset, one of its biggest competitors...

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Amazon’s Augmented Reality Living Room Ambitions
Amazon’s Augmented Reality Living Room Ambitions
December 03, 2015  |  Merchant Innovation

As if a talking Amazon Echo was not enough in the living room, Amazon is now pushing to make its consumers’ living rooms change from...

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