virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

Apple Buys German Company Specializing In Eye-Tracking Technology
Apple Buys German Company Specializing In Eye-Tracking Technology
June 28, 2017  |  Apple

Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. According to...

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Sephora’s Digital Beauty Makeover App Gets Smarter
Sephora’s Digital Beauty Makeover App Gets Smarter
June 08, 2017  |  Retail

Makeup aficionados don’t have to be YouTube beauty gurus to try on seemingly infinite variations of eye, cheek and lip color. With the latest beauty...

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Walmart Bot Strategy Is Not To Use Them
Walmart Bot Strategy Is Not To Use Them
June 05, 2017  |  Merchant Innovation

They say robots could replace as many as 38 percent of retail workers in the next 10 years, starting with cashiers. Not so for Walmart...

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STRIVR Labs VR Tech Is Training Walmart Employees
STRIVR Labs VR Tech Is Training Walmart Employees
June 02, 2017  |  Retail

The movies were wrong about holograms replacing teachers in the future, but they weren’t that far off. Walmart is introducing virtual reality training at 200...

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Worldpay Launches VR Payments Prototype
Worldpay Launches VR Payments Prototype
May 26, 2017  |  Payment Methods

Worldpay, the payment processing company, is testing the use of virtual reality to enable card transactions for customers who are in a computer-generated environment. According...

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Google Launches Voice Chat For YouTube
Google Launches Voice Chat For YouTube
May 19, 2017  |  Google

Instead of adding text comments in YouTube VR, Google announced that it will be creating shared rooms where users can voice chat about the videos...

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VR Startups Create Entertainment Locations In Old Retail Space
VR Startups Create Entertainment Locations In Old Retail Space
May 01, 2017  |  News

Virtualities, the company that runs virtual reality theaters and arcades, has been opening up locations in strip malls and retail space that are being abandoned...

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Facebook Unveils Beta Version of Social VR Platform Spaces
Facebook Unveils Beta Version of Social VR Platform Spaces
April 19, 2017  |  Retail

The next frontier of virtual reality (VR) is here. After three years of development following its Oculus acquisition, Facebook has announced its new VR product...

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Amazon’s Physical Retail Vision Could Change How Retailers Operate
Amazon’s Physical Retail Vision Could Change How Retailers Operate
March 29, 2017  |  Amazon

If retailers were worried about the impact Amazon would have on the world of eCommerce, they should be even more concerned about what Amazon has...

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