Zillennials

61% of Zillennials Prioritize Convenience, Driving Digital Wallet Adoption
61% of Zillennials Prioritize Convenience, Driving Digital Wallet Adoption
December 23, 2024  |  Digital Payments

Zillennials, born between 1991 and 1999, are reshaping payment trends as their spending power increases. They are embracing digital wallets, moving away from cash, and...

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41% of Zillennials Prioritize Price Over Brand Loyalty
41% of Zillennials Prioritize Price Over Brand Loyalty
November 26, 2024  |  Consumer Insights

Zillennials, the generation born between 1991 and 1999, exhibit distinct shopping preferences, with a divide between those who prioritize price and those who stick to...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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66% of Zillennials Prefer Mobile Banking, Outpacing Other Generations by 47%
66% of Zillennials Prefer Mobile Banking, Outpacing Other Generations by 47%
October 22, 2024  |  Zillennials

A new wave of financial engagement is emerging among zillennials — those straddling the line between Generation Z and younger millennials. This microgeneration, currently ranging...

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39% of Zillennials Buy What Their Friends Recommend
39% of Zillennials Buy What Their Friends Recommend
October 18, 2024  |  Consumer Insights

The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991...

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Zip CEO: US Shoppers’ In-Store Card Usage Surges Nearly 150%
Zip CEO: US Shoppers’ In-Store Card Usage Surges Nearly 150%
August 27, 2024  |  Buy Now Pay Later

U.S. retail customers are adopting buy now, pay later (BNPL) options for in-store transactions, according to Zip. Get the Full Story Complete the form to...

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86% of Shoppers Don’t Want In-Store Voice Assistants
86% of Shoppers Don’t Want In-Store Voice Assistants
August 06, 2024  |  Consumer Insights

Consumers may be beginning to use voice artificial intelligence (AI) assistants for online shopping, but they would like to keep this technology out of brick-and-mortar...

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Joor CEO: Luxury Shoppers Won’t Buy a $20,000 Coat Online
Joor CEO: Luxury Shoppers Won’t Buy a $20,000 Coat Online
July 16, 2024  |  Retail

As the luxury retail sector looks to strike a balance between digital accessibility and the more immersive, high-touch in-store experience, these upscale brands must create...

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Gen Z Consumers 117% Likelier to Shop From Influencers
Gen Z Consumers 117% Likelier to Shop From Influencers
July 15, 2024  |  Social Commerce

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers....

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