Zillennials: The Next Generation of Connected Consumer

PYMNTS - ConnectedEconomy™ Monthly Report: Meet The Zillennials - January - 2023 - Discover the next generation of connected consumers — who they are, what they want and what businesses must do to reach them

Who are the zillennials?

A cohort of the 30 million United States consumers born between 1990 and 2000, zillennials bridge the gap between millennials and Generation Z. They are the very first generation of consumers to have never known a world without the internet, and using connected devices comes as naturally to them as breathing.

PYMNTS’ research reveals that this connection to the internet is only the beginning of what makes zillennials unique.

The “ConnectedEconomy™ Monthly Report: Meet The Zillennials” provides an introduction to this up-and-coming connected consumer segment: Who they are, what they want, and what businesses must know to reach them.

Key findings from our research include the following:

• Zillennials are among the most connected of any generation. They are nearly two and a half times more engaged in the ConnectedEconomy™ than baby boomers and seniors are, and they are 36% more engaged than Generation X.

• Young adults have been living with their parents longer, and zillennials are no exception. One-third of zillennials still live with their families to split or reduce expenses, while 58% live with a romantic partner.

• Zillennials are 6% less likely to live paycheck to paycheck than millennials and bridge millennials. Zillennials may have more disposable income than their elder siblings or peers because they have fewer expenses than either millennials or bridge millennials.

• Gig marketplaces are especially important to the zillennial work force. Fifty percent of them reported finding work these platforms, as did 59% of Gen Z. Just 38% of consumers overall use them.

These are just a few of the characteristics that set zillennials apart from their millennial and Gen Z peers. The “ConnectedEconomy™ Monthly Report: Meet The Zillennials” reveals more about what businesses must know in order to engage this upcoming segment.

To learn more about the zillennials and how to reach them, download the report.