Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Why Gen Z Uses BNPL and Installments Differently

Why Gen Z Uses BNPL and Installments Differently
Why Gen Z Uses BNPL and Installments Differently
April 03, 2026  |  Payment Methods

Consumers are no longer choosing how to pay based on habit or loyalty. They are selecting financial tools with a specific outcome in mind at...

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72% of Gen Z Feels Financial Strain and Credit Unions See an Opening
72% of Gen Z Feels Financial Strain and Credit Unions See an Opening
April 01, 2026  |  Credit Unions

A recent PYMNTS Intelligence report suggests that the biggest opening for credit unions with Gen Z may not be basic digital access, but the chance...

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Mastercard Warns Credit Gap Is Holding Back Gen Z Small Businesses
Mastercard Warns Credit Gap Is Holding Back Gen Z Small Businesses
March 17, 2026  |  SMBs

Watch more: Need to Know With Mastercard’s Mark Barnett Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Gen Z Turns Mobile Apps and Credit Into Financial Discipline
Gen Z Turns Mobile Apps and Credit Into Financial Discipline
March 11, 2026  |  Consumer Insights

Popular commentary portrays Generation Z as financially reckless, a cohort supposedly driven by impulse purchases, social media trends and a casual approach to money. Get...

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Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
March 08, 2026  |  Retail

They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article...

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Three Generations Face the Same Bills and Make Different Moves
Three Generations Face the Same Bills and Make Different Moves
February 25, 2026  |  Consumer Finance

Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Gen Z Investments Soar as Housing Costs Move Out of Reach
Gen Z Investments Soar as Housing Costs Move Out of Reach
February 15, 2026  |  Investments

Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this...

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Digital Banks Win With Younger and Lower-Income Consumers
Digital Banks Win With Younger and Lower-Income Consumers
February 09, 2026  |  Digital-First Banking

Digital bank users are not simply early adopters of new payment methods. They represent a distinct slice of the U.S. banking population, shaped by age, income, education and daily...

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1 in 3 Young Adults Turn to Friends and Family as Costs Rise
1 in 3 Young Adults Turn to Friends and Family as Costs Rise
January 01, 2026  |  Consumer Finance

Rising costs are no longer just squeezing household budgets. They are reshaping how different generations make financial decisions, from grocery shopping to healthcare use, according...

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