Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

(source: en.wikipedia.org)

High-Income Earners’ Love of Installment Plans Signals Lucrative Opportunity for Merchants
High-Income Earners’ Love of Installment Plans Signals Lucrative Opportunity for Merchants
September 29, 2023  |  Consumer Finance

Credit card installment plans for common purchases are gaining popularity among consumers, who are drawn to the flexibility they offer in managing their spending and...

READ MORE >
Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
September 11, 2023  |  Retail

In the past few years, grocery stores have significantly transformed, expanding beyond their traditional role as food suppliers. They have evolved into comprehensive shopping destinations,...

READ MORE >
Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
July 31, 2023  |  Connected Economy

As is often the case, but especially during troubled economic times, a fair amount of borrowing to meet expenses goes on.  In New Reality Check: The...

READ MORE >
Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
July 18, 2023  |  Retail

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...

READ MORE >
Side Hustles and Living With Mom and Dad Boost Gen Z Purchasing Power
Side Hustles and Living With Mom and Dad Boost Gen Z Purchasing Power
July 14, 2023  |  Connected Economy

The share of Generation Z consumers living paycheck-to-paycheck has more resembled a roller coaster than a traditional economic trajectory. This financial insecurity has impacted the...

READ MORE >
Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
July 12, 2023  |  eCommerce

Consumers overall may be increasing their digital engagement with grocers, but Gen Z is bucking the trend, pulling back. By the Numbers Additional research from...

READ MORE >
The Great Remote Workforce Divide Gets Wider
The Great Remote Workforce Divide Gets Wider
July 11, 2023  |  Consumer Insights

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the...

READ MORE >
Gen Z Looks for Special Offers When Choosing a Restaurant
Gen Z Looks for Special Offers When Choosing a Restaurant
June 21, 2023  |  Restaurant innovation

Restaurants looking to win the spending of young customers now, securing loyalty for years or even decades to come, may find that they can woo...

READ MORE >
PYMNTS Data Shows Gen Z’s Embrace of Credit — When They Can Get It  
PYMNTS Data Shows Gen Z’s Embrace of Credit — When They Can Get It  
June 20, 2023  |  Connected Economy

Credit remains a lifeline for Generation Z — if they’ve got access to it in the first place. To that end, PYMNTS data shows that...

READ MORE >