Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
June 11, 2025  |  Banking

They account for 40% of consumers worldwide and will represent 31% of the workforce by 2030. With current purchasing power standing at $450 billion and...

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Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
May 06, 2025  |  Retail

Instacart is reportedly rolling out an app targeting Generation Z consumers, centered around group orders of drinks and party snacks. This app, Fizz, lets multiple...

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66% of Zillennials Use Their Phones as Bank Branch
66% of Zillennials Use Their Phones as Bank Branch
April 29, 2025  |  Banking

A recent report from PYMNTS reveals that zillennials, the demographic cohort straddling the late 20s and early 30s, are a driving force behind the evolution...

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Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
April 17, 2025  |  Earnings

If the general attitude of global business is based on economic uncertainty, American Express (Amex) never got that email. The company is greeting the balance...

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38% of Zillennials Value Locally Sourced Retail Products
38% of Zillennials Value Locally Sourced Retail Products
April 15, 2025  |  Retail

Navigating retail demands an understanding of the consumers shaping its future. Arguably, the future belongs to zillennials, a pivotal demographic. The PYMNTS Intelligence report “What...

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Gen Z Shoppers Turn to Credit Card Installments to Fuel Impulse Buys
Gen Z Shoppers Turn to Credit Card Installments to Fuel Impulse Buys
April 10, 2025  |  Payment Methods

Credit cards remain among the most popular vehicles for payments — for both planned and unplanned expenses — and for many consumers, stretching out payments...

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From Fraud Fears to Gen Z CFOs, 5 Trends Driving B2B’s Digital Shift
From Fraud Fears to Gen Z CFOs, 5 Trends Driving B2B’s Digital Shift
April 04, 2025  |  B2B Payments

Digitizing B2B payments is typically a one-way street. Businesses don’t typically revert to paper payments after embracing technological advancement. But that doesn’t mean some firms don’t...

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Zillennials Ditch Cash for Digital Wallets When Dining Out
Zillennials Ditch Cash for Digital Wallets When Dining Out
March 31, 2025  |  Digital Payments

A recent PYMNTS Intelligence report, titled “In-Store and Online, Digital Wallets and Debit Are Zillennials’ Signature Payments” provides a compelling look into the payment preferences...

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59% of Zillennials Value Leasing as Vehicle Purchase Option
59% of Zillennials Value Leasing as Vehicle Purchase Option
March 19, 2025  |  Consumer Insights

Forget the open road and the roar of the engine. A new generation, the zillennials (those born between 1991 and 1999), are approaching transportation with...

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