Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Innovation Used to Be About Generations. Gen AI Makes It About Everyone

Innovation Used to Be About Generations. Gen AI Makes It About Everyone
Innovation Used to Be About Generations. Gen AI Makes It About Everyone
July 07, 2025  |  Artificial Intelligence

For many Americans, saving money at the grocery store was once a Sunday evening ritual. Out came the scissors and spreadsheets to clip coupons from...

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Spending Dips 13% As Gen Z Makes Saving ‘Cool’
Spending Dips 13% As Gen Z Makes Saving ‘Cool’
June 25, 2025  |  Consumer Insights

For younger Americans in the Generation Z cohort, spending is out, while saving is reportedly in. That’s according to a report Tuesday (June 24) by...

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American Express Targets Gen Z With ‘New Level’ of Platinum Cards
American Express Targets Gen Z With ‘New Level’ of Platinum Cards
June 16, 2025  |  Credit Cards

American Express is readying what it says is its largest-ever investment in updating its cards. The company announced Monday (June 16) that it was planning a “refresh” to...

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Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
June 16, 2025  |  Consumer Insights

The most digitally-native cohort is rapidly reshaping the financial services landscape. With their purchasing power projected to reach $12 trillion in just five years and...

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Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
June 11, 2025  |  Banking

They account for 40% of consumers worldwide and will represent 31% of the workforce by 2030. With current purchasing power standing at $450 billion and...

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Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
May 06, 2025  |  Retail

Instacart is reportedly rolling out an app targeting Generation Z consumers, centered around group orders of drinks and party snacks. This app, Fizz, lets multiple...

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66% of Zillennials Use Their Phones as Bank Branch
66% of Zillennials Use Their Phones as Bank Branch
April 29, 2025  |  Banking

A recent report from PYMNTS reveals that zillennials, the demographic cohort straddling the late 20s and early 30s, are a driving force behind the evolution...

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Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
April 17, 2025  |  Earnings

If the general attitude of global business is based on economic uncertainty, American Express (Amex) never got that email. The company is greeting the balance...

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